As a designer of experiences in the wine & spirits hospitality sector, we are here to help you organize visits and events in the vineyards of Cognac.



To discover the Cognac vineyard is to experience meaningful tourism by meeting its many facets and the people who shape it.

Cognac is first and foremost a vineyard – and the largest white-grape vineyard in France with more than 192,000 acres.

The vineyard has shaped its landscape to make it a true mosaic of vines, forests and fields, crossed by the Charente River and dotted with small villages and their Romanesque churches made of local limestone, often blackened by torula.

Visiting the Cognac vineyard is stepping out of time. It is discovering how patience becomes magical, immersing in a deeply unique area, imbued with tradition and transmission. It is a journey of the senses, a journey into sophistication, serendipity and creativity.

xo madame 2cv cognac


xo madame alambic cognac


A selection of activities and tours to make you discover the facets of Cognac through exclusive experiences.
As a designer of experiences in the wine and spirits hospitality sector, we are here to help you organize visits and events in the vineyards of Cognac.

To help you discover cognac, its vineyard of origin and meet those who make it, we tailor tours just for you and your specific wishes.

For individuals or groups, from beginners to experts, alone, as a couple, with friends or family: our guides – experts of the Cognac vineyard – will answer all your questions and meet all your expectations.

Looking for a company getaway option? We organize all your corporate events: congresses, seminars, team building, incentives…

Private tours


Seminars and Team Building

Personalized stays


xo madame visite du vignoble en 2cv

Discover Cognac in a Citroën 2CV

Take a gentle drive through the Cognac vineyard in a Citroën 2CV to discover the region’s secrets.

Length: starting from 2 hours

Price: from 85€ per person

xo madame à la découverte du cognac

Discover Cognac in a day

Full day tour to explore every aspect of Cognac. A half-day tour without lunch is also available.

Length: starting from 8 hours

Price: from 395€ per person


Cognac by bike

Explore the Cognac vineyard by electric bike, discovering the terroir and its diverse landscapes.

Length: 8 hours

Price: from 135€ per person


Video made as part of a partnership between the Cognac coordination body (BNIC) and Les Droners.

Personalized stays

We are at your disposal to create your tailor-made stay and make you live a unique wine tourism experience in the Cognac vineyard.

Feel free to contact us by telephone, email.

Or using the contact form below.

We will reply as quickly as possible.


What is wine & spirit tourism?

Discovering the vineyard, learning more about the vine and wine-growing professions - winemaker, cellar master… during visits, tasting and enjoying the diversity of French wines… All these elements and more are what make upwine tourism. And you don't have to love wine...

Why visit Cognac ?

The name Cognac is known worldwide thanks to the spirit of the same name, but not everyone knows that it is also the name of a city well worth a visit! This city is located in the department of Charente in Nouvelle-Aquitaine in the South-West of France. Located...

What is a DMC (Destination Management Company)?

XO Madame presents herself as a DMC, or receptive agency, specialized in wine tourism within the Cognac vineyard. Great, but what exactly is a DMC? DMC is the acronym for "Destination Management Company" - a term used in the specific language of the tourism sector...